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Chief Mac Man On Leveraging LinkedIn to Lock In Your Best Leads with Brian Burke

By Meny Hoffman // Let's Talk Business, Podcast // 6 min read

Are you wondering how to attract your most targeted leads through LinkedIn? This week, our guest is Brian Burke, the Chief Mac Man of Sell Your Mac and LinkedIn marketing strategist. Sell Your Mac is a top Apple resell and service business, and Brian uses LinkedIn marketing strategies to lock in his best leads every day. In our interview, he talks about his passion for Apple products and gives insight into his marketing strategies on the platform we all know and love. He has proven that passion can help you perform well in everything you do and that by leveraging technology in the
right way, we can change the world for the better. Brian’s passion is contagious, and the value he brings is priceless.

How to Tackle The Unique Business Leadership Challenges of 2022 with David Pilchick

By Meny Hoffman // Let's Talk Business, Podcast // 6 min read

What’s unique about being a business owner in 2022?

A business owner in this day and age should be someone who’s accessible to the team, empathetic to the employees’ struggles, and a catalyst to their personal and professional growth.

This week our guest is David Pilchick, the founder and owner of Brooklyn Low Voltage Supply. He drops by to talk about the most important qualities of a modern-day leader. He also discusses his personal journey to becoming a successful business owner, years after dropping out of high school.

In our interview, we talk about the leadership skills that are difficult to master, yet absolutely crucial, and how exactly anyone can attain them. Leadership in any industry can be an intimidating field, however, if we can tap into our unique selves, gain confidence, and overcome certain fears, anything is possible.

Tune in now and learn from David how to be a modern-day business owner.

From a 15k Side Hustle to a 2-Billion-Dollar Business with Spencer Jan

By Meny Hoffman // Let's Talk Business, Podcast // 4 min read

How do you turn a side hustle into a 2-billion-dollar business? This might sound too good to be true, but it did happen when Spencer Jan started his e-commerce business, which he started in a garage in 2010 with only $15,000. Called Solo Stove then, the business eventually grew into Solo Brands and in 2021, raised $219 million through an IPO (NYSE: DTC).

The Truth About Bravery in Entrepreneurship: Normalize Failure — with Roei Yellin

By Meny Hoffman // Let's Talk Business, Podcast // 4 min read

Does your competitive edge serve you well? This week, our guest is Roei Yellin. Roei is a former Olympic athlete and the co-founder and CRO of 8Fig. In our interview, he speaks about the key qualities that make up a successful entrepreneur. He goes into detail about what led him to start a company and how his athletic background and competitive mind enable him to tackle any challenge in the business world. Most people think that being competitive is all about pushing themselves to the limit to win. But should competitiveness be at the top of our radar all the time as entrepreneurs? In this week’s episode, Roei explains that it is more complex than that. It’s not just about doing whatever it takes and burning ourselves out, it’s about gauging the playing field, knowing which move to make next, and thinking on our toes. It’s about having patience, confidence, and tact. It takes bravery to make waves, knowing that you might lose in the process. Don’t miss this opportunity to learn about the importance of bravery in business.

Solo Episode with an Exciting Announcement – with Meny Hoffman

By Meny Hoffman // Let's Talk Business, Podcast // 5 min read

With Amazon and eCommerce aggregators flooding the business space, growth opportunities for businesses have become endless. But what does it mean for entrepreneurs and business leaders? On today’s show, Meny Hoffman introduces his new show, the Let’s Talk Exits Podcast, to help you navigate the growth of your eCommerce business and maximize the potential for when an exit is in sight. The best is yet to come. Are you ready?

How & Why We Need to Delegate & Prioritize Processes—with Chris Ronzio

By Meny Hoffman // Let's Talk Business, Podcast // 5 min read

Managing growth may be one of the most challenging parts of owning a business. This week, our guest is Chris Ronzio. Chris is the founder and CEO of Trainual and author of the bestselling book, The Business Playbook: How to Document and Delegate What You Do So Your Company Can Grow Beyond You. In our interview, he explains that the key ingredients to success and growth in any business are delegation and establishing processes. We dive deep into the importance of standard operating procedures (SOPs), and where we should start creating them. SOPs aim to achieve efficiency, quality output and uniformity of performance, while reducing miscommunication and failure to comply with industry regulations.Whether you operate on your own or with a small team, it is crucial to implement SOPs at your own level, and Chris is here to explain how.

The Four Essential Choices Every Leader Must Face—with Mark Miller

By Meny Hoffman // Let's Talk Business, Podcast // 5 min read

Every challenge in business stems from something deeper, right? This week, our guest is Mark Miller, a top business leader, bestselling author, and communicator. According to him, most of the challenges we face in our businesses are deeply rooted in the foundations of leadership. How can we tackle these issues from the top down? By becoming the best leaders we can be. And in this episode, he gives us a solid foundation. As leaders, we constantly have to make big decisions that affect a lot of people’s lives. It’s a lot of pressure. But it’s also an incredible opportunity to work on ourselves. In our interview, Mark discusses how he was able to figure out how to accelerate leadership development in his organization and how that opened doors for his career. Listen in and learn more as Mark shares the four most essential smart leadership choices you can make to foster a healthy work environment. You don’t want to miss this valuable and action-packed episode.

Sales Psychology 101: Finding the Why in How People Buy—with Victor Antonio Gonzalez

By Meny Hoffman // Let's Talk Business, Podcast // 5 min read

What’s the most crucial aspect of your sales strategy? This week, our guest is Victor Antonio Gonzalez. Victor is the President of Sales & Marketing for a $420M company, VP of International Sales, and has over 25 years of in-the-field sales experience. Hearing him speak on Let’s Talk Business about the ins and outs of a successful sales strategy was both inspirational and practical. He explains that connecting with our target audience is the most crucial element in the sales process. If we shift our perspective from being feature-focused to benefit-focused just a bit and pay more attention to the needs of our audience, their problems, and how we can solve them with our solutions or products, then it’s almost guaranteed to be a win-win. In our interview, we speak about the importance of putting ourselves in the shoes of our preferred customers and how to design sales strategies around that. You don’t want to miss this valuable and action-packed episode!