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Business ideas worth sharing

Reimagining How To Engage Consumers And Employees—With Chris Kneeland

By Meny Hoffman // Podcast // 9 min read

One of the things that differentiate cult brands from mediocre ones is the understanding that internal engagement contributes to the development of the brand as much as, if not more than external engagement does. When you look at companies like Zappos, Costco, or Lululemon, you might be surprised why such brands could succeed without spending much on traditional advertising. The secret is in making impressions, not buying impressions. Chris Kneeland explains this concept further in this conversation with Meny Hoffman. As the CEO of Cult Collective, one of North America’s premier engagement marketing firms, Chris has worked with some of the most iconic cult-like brands on the planet, allowing him to curate proven marketing principles that make all the difference. Join in as he shares a few of these principles that anyone can start to apply in their own business.

How Introverts Build Great Businesses—With Matt Johnson

By Meny Hoffman // Podcast // 9 min read

Are you introverted or extroverted? Many people believe that being an introvert is a weakness, especially for business growth where interaction is necessary. But Matt Johnson, the author of MicroFamous, begs to disagree. Matt believes that both introverted and extroverted personalities have their own strengths and weaknesses. To grow your business, you must identify where you get your energy and what your strengths are. Listen more about what Matt has to say about growing your business better as he joins Meny Hoffman in this episode.

Why Best Practices In Your Industry Are Keeping You Small—With Bill Prater

By Meny Hoffman // Podcast // 9 min read

Best practices are overrated. For years we have been taught that the key to business growth is following methods that have been proven over and over again in your industry. However, a quick look at the elite rungs of any industry will show you that what binds the top players together is their penchant for being different, even outrageously so. Suffice it to say that if you want to break the barriers to your growth, you don’t want to be lumped among the ordinary. Few people understand this better than Bill Prater, founder of Business Mastery and Scaleology. In this conversation with Meny Hoffman, Bill unpacks the essential things that business owners need to keep in mind as they prepare to scale. He also shares practical advice on how leaders can bring their team onboard with their vision. Join in and stick to the end as Bill shares a ton of important information and incredible resources.

How to Achieve Maximum Growth with a Simple Marketing Plan—with Mostafa Hosseini

By Meny Hoffman // Podcast // 10 min read

Your marketing plan is one of the most important plans you will ever develop. A well-thought-through and executed marketing plan can make or break your growth ambitions. Joining Meny Hoffman in this episode is a serial entrepreneur, speaker, and business coach Mostafa Hosseini. An expert in marketing, sales, business transformation, and strategic planning, Mostafa has been coaching and consulting entrepreneurs for over ten years, helping businesses in various niches and industries grow, scale, and become more profitable. Today, he shares how he helps coaches, consultants, and experts create and implement their one-page marketing plan in seven days or less.

SPECIAL EPISODE: An Exclusive Interview With Our Host, Meny Hoffman—Part 2

By Meny Hoffman // Podcast // 10 min read

Coming back to the interviewee’s seat in his own show, Meny Hoffman rejoins Chava Shapiro for the second part of their exclusive interview. In this episode, they talk about all things leadership – from its broad definition to the nitty-gritty of what every contemporary leader needs to be aware of as they play their role in today’s changed and changing world. Whether you’re leading a Fortune 500 company or a small business with fewer than five employees, these leadership principles are going to resonate with you and change the way you lead. Leadership certainly isn’t easy, but it’s significantly easier if you’ve got someone by your side teaching you the ropes. Listen in and let Meny be your guide for today.

SPECIAL EPISODE: An Exclusive Interview With Our Host, Meny Hoffman—Part 1

By Meny Hoffman // Podcast // 10 min read

In today’s special episode, we turn the table on Let’s Talk Business host Meny Hoffman as Chava Shapiro puts him in the hot seat.

As many in the business world know, Meny is the CEO of Ptex Group, an award-winning branding, and marketing agency, and the Founder of the Let’s Talk Business (LTB) platform, a movement to provide entrepreneurs with the powerful tools they need to grow and thrive. In the first part of this interview series, we will find out about the history of Ptex Group, as well as what Meny is all about and what his goals are.

Are you ready to learn, grow, and lead? Be inspired by his story right here.

Discover the Career You Love—with Shaina Keren

By Meny Hoffman // Podcast // 10 min read

Do you LOVE your career? It’s such a simple question, but I doubt most people find it easy to answer.

If you’re struggling to find what’s missing in your professional life, I’m excited to share this interview with my guest, Shaina Keren. Shaina is a career consultant specializing in helping people discover and create careers that truly align with their natural talents, deepest interests, and lifelong goals. She also advises business owners on how to find and hire the most qualified individuals for their team, and how to keep the right people in the right positions. The more I learned about Shaina’s win-win approach for growing companies and aspiring job-seekers alike, the more I realized it’s time to bring her on the show.

In our interview, Shaina shares some tried-and-true methods that help her clients discover their best career paths. She also explains how anyone already employed can add more value to their company and move up the corporate ladder. Finally, Shaina addresses the employer’s perspective on hiring, how they can ensure they’re interviewing and onboarding the right candidates, and training them to achieve success.

I gained so much from this interview that I cannot wait to share it. Listen and enjoy!

Overcome Your Internal Barriers to Success—with Naftali Mark Horowitz

By Meny Hoffman // Podcast // 10 min read

When was the last time you went way out of your comfort zone to achieve something great?

If you’re struggling to reach your business’s fullest potential, I am excited to share my interview with Naftali Mark Horowitz, a managing director, portfolio manager, and financial advisor at J.P. Morgan Wealth Management. With over 25 years of experience in the financial market, Naftali provides comprehensive financial management services for high-net-worth individuals and their families. He’s a globally sought lecturer on the topics of sales, business development and personal growth, as well as the author of, You Revealed: A Torah Path to a Life of Success. After reading his book, I was determined to get Naftali on the show.

In this episode, Naftali and I discuss how to overcome the most common hurdles that keep us from being the best version of ourselves. Naftali explains how our fears hold us back and practical ways to overcome them. Pay close attention to Naftali’s advice for being smart about taking calculated risks in your business, how to develop satisfaction in life by focusing your mindset, and how to leverage every hour of your day to achieve your highest purpose. This conversation will reveal a lot about the gifts we all have that need to be tapped so we can find the success we are looking for. Listen and enjoy!