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What Entrepreneurs Can Learn from a Combat Veteran—with Waldo Waldman

By Meny Hoffman // Podcast // 15 min read

While I recorded this interview several weeks ago, I cannot think of a more appropriate time to release it. There is no question we’re all in a kind of war right now, and to get through it will require a military mindset. This week’s guest, Waldo Waldman, knows a thing or two about the mindset and discipline you need to lead your company even through the most difficult obstacles.

Waldo Waldman is a highly-experienced F-16 fighter pilot with over 65 real-world combat missions, a Hall of Fame leadership speaker, executive coach, and author of the New York Times and Wall Street Journal bestseller book, Never Fly Solo.

In this interview, Waldo breaks down the importance of your winning mindset, staying focused on your mission even when “missiles” are heading your way, and how to build trust, discipline and revenue-producing relationships with your employees, partners, and customers. This interview reveals so much about how we can use crucial combat lessons to become better leaders and entrepreneurs. Listen and enjoy!

How Two Minutes Can Ruin Your Day

By Meny Hoffman // Let's Talk Business // 5 min read

Knock, knock.

Your employee peeks their head in innocently. “Do you have two minutes?”

OK. It’s just two minutes, you think. “Sure! How can I help you?”

Tell me the truth: How many of you fall for this on a daily basis?

Though the person didn’t intend it to be, this is a trap—and we all know it. Because a second is never a just second. A minute is never just a minute. Even if it were, all those seconds and minutes add up to much more than you might think, in both time and mental headspace.

How to Know When You’re Ready to Outsource—with Nathan Hirsch

By Meny Hoffman // Podcast // 15 min read

Trying to cut labor and operational costs? You may want to outsource less critical operations so you can save money and focus on the core aspects of your business. But how do you know where to start? How do you know when you’re ready to outsource?

In this episode, I interview Nathan Hirsch, a successful entrepreneur and expert on remote hiring and eCommerce selling, about the ins and outs of outsourcing. Nathan is the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses and pre-vetted freelancers in eCommerce, digital marketing and much more. Nathan explains why outsourcing is a win-win for both business owners and hirees, outlines his proven method for deciding which tasks are your highest priority to outsource, identifies common mistakes to avoid when bringing outside talent onboard, and shares some practical tips on how to delegate effectively to free up your time.

In today’s rapidly changing world, outsourcing is indispensable for businesses that strive to scale faster than ever before, and I’m so excited to share this eye-opening interview with you.

We’re here for you.

By Meny Hoffman // Business, Let's Talk Business // 5 min read

In these unprecedented times, you, like business owners around the world, are probably uncertain about what steps you should be taking to minimize the effect of the coronavirus crisis on your business, and how to best support your employees and customers during this challenging time.

We want you to know that you’re not alone, and we’re here to support you in any way we can.

Never Stop Learning– with Mordy Golding

By Meny Hoffman // Podcast // 15 min read

Never stop feeding your brain with knowledge because constant learning allows you to grow and develop life skills.

Today with Meny Hoffman is Mordy Golding, the Director of Content for LinkedIn Learning. They talk about LinkedIn Learning in particular and discuss the importance of constantly educating oneself and growing. Mordy then shares the top LinkedIn job requirements, top skills you’ve got to learn, and the differences between soft skills and hard skills. Absorbing knowledge has its limits, and with this, he shows you how much you need to learn, what you need to do, and how you need to do it. Finally, pay close attention to how Mordy shares their transition from Lynda.com to LinkedIn acquiring Lynda, and Microsoft acquiring LinkedIn.

The Pillars of Sales Success– with Berry Schwartz

By Meny Hoffman // Podcast // 15 min read

Is sales a learnable skill? If you have to do sales in any capacity (a.k.a. all of us), then this episode is for you. This week’s guest is sales expert Berry Schwartz. Berry runs a highly sought-after consulting and sales training company where he coaches business owners and sales teams on how to hit their sales goals.

Berry and I discussed how to transform your relationship with selling from dread to joy, what differentiates successful salespeople from those that fail, the four pillars of consistently closing sales, and the mindset you need to generate revenue from every lead, qualified or not. If you want to hear some proven, practical tips to become better at sales, starting now, give this one a listen!

Reinvent Yourself, Reinvent Your Business—with Damian Mason

By Meny Hoffman // Podcast // 15 min read

This week’s guest,Damian Mason, has quite an interesting story. He started out his career as a comedian dressing as Bill Clinton at corporate events and ended up becoming a renowned keynote speaker in all 50 states and seven foreign countries.

Today, he shares with us how he reinvented himself, and how you can do the same.

Damian is a businessman, agriculturist, speaker, podcaster, writer, and consultant whose passion centers on two subjects—business and agriculture, and he is one of only 900 public speakers in the world to hold the Certified Speaking Professional designation. In this episode, with real-world examples injected with energy and humor, Damian provides thought-provoking, practical tools for adapting your business to the future. As he says, “Reinvent, because nobody cares how good you used to be.”

He also discusses the four traits every business owner needs to have to be successful and breaks down the practical steps to reinvention—including changing one’s habits. This episode with Damian is terrific—and we went into many details that I didn’t even know we would be covering. I highly recommend you give it a listen!

Is Asking for Help a Strength or a Weakness?

By Meny Hoffman // Leadership, Let's Talk Business // 5 min read

By the time he came to me to ask for advice, the only thing left to do was stop the bleeding and get out.

He sat across from me in my office, tears welling up in his eyes. He had invested $400,000 into his new venture, and it wasn’t working. The most painful part of the story? If he had sought advice from someone sooner, he may have been able to turn the situation around, or at least cut his losses.