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Business ideas worth sharing

The Recipe for Turning Your Passion into Profits—with Jamie Geller

By Meny Hoffman // Podcast // 15 min read

People with passion and grit can make seemingly impossible things happen—and Jamie Geller is one of them. In this episode, Jamie Geller, bestselling author and CEO and Founder of Kosher Network International, shares the inspiring personal story of how she built a business around her passion for sharing the joys of food and entertaining, how she came to author six bestselling kosher cookbooks, and the secrets she’s unlocked to gaining major mainstream media attention and juggling work and home life.

Season One Highlights—Part 2!

By Meny Hoffman // Podcast // 1 min read

After twelve awesome episodes chock full of no-nonsense business advice, the first season of Let’s Talk Business had finally come to an end! To mark this occasion, host Meny Hoffman sat down with podcast producer and Director of Content at Ptex Group, Chava Shapiro, to look back on their favorite moments from Season 1.

Season One Highlights—Part 1!

By Chava Shapiro // Podcast // 1 min read

How to Be a Go-Giver—with Bob Burg

By Meny Hoffman // Podcast // 15 min read

It’s human nature to constantly think, “What’s in it for me?”—especially when it comes to business. But this week’s guest turns that thinking on its head, teaching that the real way to succeed is by being a “go-giver,” constantly and consistently delivering value to others.

World-renowned speaker and author, Bob Burg‘s books have sold well over a million copies, and his universally acclaimed business sales book, The Go-Giver, has been translated into 28 languages. In this episode, Bob and I delve into how to cultivate deep relationships with others so they come to know, like, and trust you—and ultimately, do business with you.

We talk about:

How shifting your focus from getting to giving is the most financially profitable approach to sales.
The five key elements of value that you must communicate to your customers so that they choose you over the competition.
How to become an industry influencer by placing the needs of others first.
The one key question to ask to grow your network and your sales.

What I Learned from My Family Trip to an Amusement Park

By Meny Hoffman // Let's Talk Business // 5 min read

I took my family on a trip to an amusement park a few weeks ago, and like most parents, I had a vivid picture in my mind of how the day would go. I saw the smiles and laughter on my kids’ faces. I heard their happy squeals as they went on the rides. I felt the good vibes from the amusement park staff as they helped my kids onto the rides.

So you could imagine the disappointment I felt when, as we waited in line for the park’s most thrilling rollercoaster, I noticed that the attendant, a young man in his late teens, was helping kids get on and off with a look of total and utter boredom and indifference—even a little resentment. For someone whose job it is to give kids a good time, he showed zero signs of enthusiasm.

How to Harness the Art of Storytelling to Grow Your Business—with Brian Wallace

By Meny Hoffman // Podcast // 15 min read

If you’re ready for no-nonsense advice, this week’s guest does not disappoint. Brian Wallace is the Founder and President of NowSourcing, an industry-leading infographic design agency whose clients range from startups to Fortune 500 companies.

In this episode, Brian shares insights we can all learn from through the lens the infographics niche. He also touches on the importance of storytelling, company culture, and the right questions to ask when interviewing potential employees. Read more

How to Become Permanently Profitable—with Mike Michalowicz

By Meny Hoffman // Podcast // 15 min read

What if, rather than you serving your business, your business served you? What if you could turn a profit from your very next deposit? And what if you had the power to guarantee that profitability?

In this week’s episode of the Let’s Talk Business podcast, serial entrepreneur and bestselling author Mike Michalowicz shares his simple cash-management solution that helps businesses break the day-to-day struggle for survival and become permanently profitable immediately—no matter their size, industry, or how much debt they carry. Read more

The Right Way to Receive Criticism if You’re a Leader

By Meny Hoffman // Let's Talk Business // 3 min read

A business owner once told me she had to let go of an employee for creating a toxic work environment. This employee had been sharing personal complaints about the owner with coworkers, rather than bringing them up directly with her. It soon became popular to talk behind the owner’s back, and before long, the circulating negativity caused a rift between her and the team. Obviously, morale and productivity suffered greatly.

Was this employee a liability? Definitely. But there’s also more to the picture. It’s possible that this business owner created an environment that discouraged people from speaking their mind productively.