Blog

Business ideas worth sharing

Leverage Your Uniqueness for Business, Your Brand, and Beyond—with Joel Wolh

By Meny Hoffman // Podcast // 10 min read

What is your most marketable skill? Can you leverage it to attract more revenue—or even build a brand new business around it?

I am thrilled to share my interview with Joel Wolh, owner of a successful Amazon advertising agency and host of the popular startup-themed podcast, “The Joel Show.”

In our interview, Joel shares how he took a skillset that he developed while working for another company and built his own business around it. He explains the importance of building a social presence that establishes yourself as the expert in your niche, and the realities of building a brand on Amazon. Finally, Joel shares how, when he was suspended from LinkedIn and lost all his connections, he pivoted to develop the up-and-coming business networking platform, Bizfluence, and what we can learn from his experience.
Listen and enjoy!

What Investors Look For in Your Business—with Kevin Harrington

By Meny Hoffman // Podcast // 10 min read

This week, I’m extremely honored to host the perfect guest to discuss this topic—my very dear friend, Kevin Harrington. Kevin is one of the original Sharks on the hit TV show Shark Tank, and is the creator of the infomercial and pioneer of the As Seen On TV brands that have become a global phenomenon.

In our interview, Kevin shares his experience of being on Shark Tank and what you need to learn from it to bring investors into your business. Kevin also explains how to know if you’re not yet ready to seek an investor and why some companies may be more successful without one at all. Finally, pay close attention to his closing remarks on how to recoup from COVID-19 and why Kevin’s new book, Mentor to Millions, is essential reading for every business owner.

This episode is a must for anyone serious about finding investors to get to the next level. Listen and enjoy!

Make More Money In Less Time, With Less Stress—with Adam Lean

By Meny Hoffman // Podcast // 10 min read

We’ve all seen great companies suddenly fold because they didn’t grasp how to track their financials to achieve success. Do you know how to analyze your numbers for strategic growth? Sadly, most business owners think they do, but they don’t.

That’s why I am excited to share my interview with Adam Lean. Adam is an accountant and multimillion-dollar business owner for many years. His passion is helping business owners grow and scale, and Adam is a partner at The CFO Project, an organization that provides small businesses with affordable access to CFOs (Chief Financial Officer) to guide them, to make sense of all the numbers and to give them a clear plan of action for their business goals.

In this interview, Adam and I discussed the critical skill of interpreting financial data to navigate your company’s future. He explains the difference between an accountant, controller, CFO, and bookkeeper, and when to use each of these resources for your business. Pay close attention to Adam’s practical seven-step process for tracking your numbers to see where you are now in your business and how to achieve your dreams.

There are so many golden nuggets in this episode that I know you will enjoy it. Without further ado, here is my interview.

How to Achieve Breakthrough Growth as an Amazon Brand—with Isaac Kuhlman

By Meny Hoffman // Podcast // 10 min read

Are you struggling to get the sales you need for your Amazon brand?

If you’re selling on Amazon or thinking of potentially selling on Amazon, you don’t want to miss this interview with my guest, Isaac Kuhlman. Isaac is a powerhouse Amazon brand developer whose brands have generated millions of dollars in revenue. Isaac is also the Cofounder of REAL Coaching, a company that provides coaching, support, mentorship, and accountability to dedicated entrepreneurs and has helped thousands of Amazon sellers grow their businesses to achieve financial freedom.

In this interview, Isaac and I discuss the fundamental first steps you must take to maximize your Amazon brand’s success, how to analyze a product to see if it will become the next winning trend, and ideas you can implement immediately to grow your margins on Amazon. Isaac also shares some practical tips on how to negotiate with your vendors to get the best prices possible. There are so many golden nuggets in this interview, please listen and enjoy!

Cold Calling: How To Make That Introductory Call, Part 2—with Wendy Weiss

By Meny Hoffman // Podcast // 10 min read

Are you struggling to find leads during these trying times, when the networking events you once relied on have been shut down and knocking on the doors of brick-and-mortar stores is nearly impossible?

If lead generation is a big concern for you, I urge you to listen to my latest interview with Wendy Weiss, the Queen of Cold Calling. You might remember Wendy as an earlier guest on the LTB podcast and I’ve invited her back to the show due to popular demand. Wendy teaches the art of prospecting via phone and why it has become even more essential during these times of the global pandemic.

In our interview, Wendy discusses ways to leverage the phone for your sales process. She outlines the correct mindset for making a successful cold-call, how to introduce yourself as soon as your prospects pick up, and what you should be asking them to do next by the time the call is over. We also went through different objections prospects often raise and how to overcome them. This follow-up episode is full of golden nuggets if you’re planning to use the phone to boost sales.

Listen and enjoy!

Secrets to Creating Wealth On Any Income—with Rennie Gabriel

By Meny Hoffman // Podcast // 10 min read

One of the misconceptions surrounding wealth is that it is about the amount of money that you make. Guest, Rennie Gabriel, begs to disagree. For him, it doesn’t take a lot of money to create wealth. It just takes handling what comes in appropriately. In this episode, he joins host, Meny Hoffman, to share with us the secrets to creating wealth for ourselves no matter what age we are and no matter what income we earn. He speaks about the difference between having money and creating wealth and what every person needs to start thinking about financially. Going from broke at age 50 to multimillionaire, Rennie now donates 100% of his profits from his online programs to a charity. He shares his inspiration for why he decided to do that and more.

Listen and enjoy!

How to Master Communication at Work—with Dr. Ethan Becker

By Meny Hoffman // Podcast // 15 min read

When you know how to harness the power of speech, you’ll be able to dominate any business environment—whether it’s negotiating with a client, a vendor, or managing employees. That’s why I’m excited to share my interview with Dr. Ethan Becker, the President of The Speech Improvement Company and a second-generation speech coach and trainer. Ethan has developed powerful, customized motivational training programs on communication and delivered them worldwide. Celebrity icons and major business leaders hire Ethan to control their fear of speaking, command greater attention and close larger deals. His book, Mastering Communication At Work, is an international bestseller and has been used by Harvard, Johns Hopkins, University of Texas, and many other schools.

In this episode, we dive into the subject of public speaking, both on the stage and with your team, and discuss powerful techniques for having successful conversations with clients or prospects. Ethan explains the ABCs of why most people have a fear of speaking and offers practical advice on how to overcome that fear. Ethan teaches how to turn defensiveness into a productive, positive conversation, an essential life skill for both work and personal life.

Listen and enjoy!

Why You Need To Hire A Business Lawyer Right From The Start—with E. David Smith

By Meny Hoffman // Podcast // 15 min read

This week’s esteemed guest is E. David Smith. A Principal of Smith & Associates, David serves as outside general counsel for companies, family enterprises, and family offices, guiding his clients in the creation and growth of their wealth. He specializes in helping business people solve complex problems, from positioning them for growth opportunities to assisting with risk mitigation and asset preservation. In our interview, we discussed why it’s important to be proactive about legal issues in your business, the key legal areas that business owners typically neglect, and the number one reason a potential buyer would be turned off when they start looking into your business. David also provides some practical tips for what to do before hiring a legal firm. Listen, learn, and enjoy!