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How the 80/20 Rule Will Change Your Business

By Meny Hoffman // Let's Talk Business, Productivity // 5 min read

Have you ever met someone who always seems busy—but if you asked what they’ve accomplished in the last day, or the last week, they couldn’t give you a straight answer?

Maybe, if you’re being totally honest, this happens to you, too?

Let’s face it. Being truly productive in today’s business world is more difficult than ever. Yes, technology has made us much more efficient in many ways, but it also comes with great challenges: The constant bombardment of dings and notifications and emails and phone calls and texts can throw even the most type-A, goal-oriented businessperson out of focus.

People of Ptex: Barry Lichtenstadter

By Chava Shapiro // People of Ptex // 5 min read

World, meet Barry.

Barry is one of those people that you rarely catch without a smile on his face. Though fairly new to the Ptex team’s printing division, you’d hardly know it. His humble, easy-going personality makes him liked by everyone, and you can always count on him for some deep and oh-so-true insights into how people’s minds work and what makes them tick. For this edition of “People of Ptex,” I sat down with Barry for fascinating discussion about the intersection of psychology and sales, the art of listening, and his passion for mentoring youth in his community.

What I Learned from the Story of the Fish

By Meny Hoffman // Let's Talk Business, Productivity // 5 min read

A little girl was watching her mother prepare a fish for dinner. Her mother cut the head and tail off the fish and then placed it into a baking pan.

The little girl asked her mother why she cut the head and tail off the fish.

Her mother thought for a while and then said, “I’ve always done it that way. That’s how grandma always did it.”

Not satisfied with the answer, the little girl went to visit her grandma to find out why she cut the head and tail off the fish before baking it. Grandma thought for a while and replied, “I don’t know. My mother always did it that way.”

The People of Ptex: Mattie Holzberg

By Chava Shapiro // People of Ptex // 5 min read

Creative queen, avid book-lover, and self-proclaimed tree-climber, Mattie is one of our star in-house copywriters. She’s known for her keen talent for writing words that sell and en point brand voices for clients with that just-perfect human touch. While she has a chameleon-like ability to write for all sorts of mediums, Mattie has a “thing” for websites and a contagious fascination with UX.

Selling on Amazon? 6 Reasons You Can’t Ignore Building Your Brand.

By Meny Hoffman // Let's Talk Business, Marketing // 5 min read

Maybe you’ve just started selling on Amazon. Maybe you’re already an established seller with great sales. Either way, one thing is certain: If you want enduring success in the ever-changing world of Amazon, you can’t ignore the importance of having a strong brand.

Ask the sellers who have seen the most consistent, reliable growth on Amazon how they achieved so much success long term. They’ll likely tell you that optimizing their listings, using the right keywords, and hiring a listing expert got them to the top, but it was their brand that helped them stay there.

The People of Ptex: Moshe Indig

By Chava Shapiro // People of Ptex, Uncategorized // 5 min read

Meet Moshe.

Around the office, Moshe is known as a fearless creative and a man who puts his heart into his work. With a brilliant eye, golden hands, and his little black sketchbook never too far from reach, Moshe has this rare knack for knowing how to simultaneous inhabit the divergent worlds of art and strategy. And it shows.

Lucky for me, I had the chance to sit down with Moshe for an interview in the Brain Room.

How Important Is My Workplace Culture?

By Meny Hoffman // Company Culture // 5 min read

Would you hire an employee who has skills you desperately need but doesn’t fit into your company’s culture?

I posted this question a few days ago to on Linkedin, and received several insightful answers. There was a general consensus that hiring an employee who fits your company’s culture is extremely important—perhaps even more than their skill.

But let’s back up a second. What exactly do I mean by culture?

The Multitasking Myth

By Meny Hoffman // Let's Talk Business, Productivity // 5 min read

Do you ever have one of those days where you feel like you’re doing so many things, but at the end of the day, you feel like you haven’t gotten anything really important done?

I think everyone can relate to this feeling.

I was speaking about this problem to a friend the other day, and our discussion led to multitasking in the modern world—it’s so satisfying, but is it actually productive?