Let's Talk Business, Podcast

Special Episode: Ptex Group Rebrand – Behind-The-Scenes with Meny Hoffman

By , September 25, 2023

Join us for an informal chat between Ptex CEO Meny Hoffman & Strategist Shlomo Grossman as they debrief and discuss the recent Ptex Group rebrand. Listen to the challenges companies face when rebranding, as well as the important ingredients that make a branding project successful.

Listen and enjoy!

Listen to the podcast here:


Download the audio file here.

Special Episode: Ptex Group Rebrand – Behind-The-Scenes with Meny Hoffman


Key Highlights:

[00:00 – 02:30] Intro to Episode

[02:30 – 05:30] Why Rebrand

[05:30 – 06:26] The Next Step

[06:26 – 07:56] Market Confusion

[07:56 – 12:11] Brand Narrative

[12:11 – 16:34] The New Platform (Target Audience, Common Denominator)

[16:34 – 19:10] Hero vs Guide


Key Quotes:


“You need to have a brand that you personally are very comfortable with.” – Meny Hoffman


“A great brand becomes the way your salespeople are talking about your brand.” – Meny Hoffman



Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn


LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

This season of the podcast is sponsored by:

Meny Hoffman

Meny Hoffman is the Chief Executive Officer of Ptex Group, an Inc. 500/5000-ranked marketing and business services firm headquartered in Brooklyn, NY.

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