Guy tells us how to evangelize products and services by providing valuable content to the target audience.
What exactly is a Chief Evangelist? In business, we’ve embraced the idea that customers can be evangelists, but it’s important to remember that employees and business builders can be evangelists too. Our guest, Guy Kawasaki, is the Chief Evangelist at Canva, a title that he explains can only work if the product can change the world—or at least a significant part of it. He’s the host of the Remarkable People Podcast, an executive fellow of the Haas School of Business (UC Berkeley), author of 15 popular books, and an adjunct professor of the University of New South Wales. As a former revolutionary at Apple, Guy popularized the concept of evangelizing in the technology business, and his ideas behind this concept have spread like wildfire.
In our interview, he tells us how to evangelize products and services by providing valuable content to the target audience. The key is to define “valuable” as something that can make their life better, as opposed to increasing your sales and profits. He discusses his journey of how he went from schlepping jewelry, to working closely with Steve Jobs at Apple, to ultimately impacting millions on a daily basis through the art of evangelism.
You won’t want to miss this inspiring and thought-provoking episode.
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The Art of Being Remarkable in Your Business with Guy Kawasaki
[00:01 – 07:28] Opening Segment
- Guy Kawasaki’s life before Apple
- His experience working in the jewelry business
- Let’s get to know Guy’s background
- Starting to be the chief evangelist of Canva
- Being the host of Remarkable People Podcast
- How Guy made the transition from jewelry schlepping to Apple
[07:29 – 15:46] There’s always an innovation based on the needs of the customer
- What sets apart great salespeople from people that don’t sell
- Find something great to sell
- Understand where the buyers come from
- Be willing to take rejection
- Guy’s experience joining Apple Company
- Apple’s not the company used to be and it’s more than a trillion dollars
- Guy shares his insights about what being an entrepreneur means
- A person who creates a product/service that people don’t even know they need
[15:47 – 28:29] Making People Remarkable
- Skills leaders need to make a company an empire
- The lessons of Macintosh and Steve Jobs
- How Guy bridges the gap between delegation and letting people be autonomous
- Both skills are necessary but you should know when to do which one
- What Guy does as the chief evangelist of Canva
- It’s about empowerment and democratization of design
[28:29 – 30:40] Closing Segment
- Learn more about Guy with the Rapid Fire Questions!
Key Quotes
“It’s better to be lucky than smart.” – Guy Kawasaki
“[Canva] is the democratization of design, so that people can become better communicators.” – Guy Kawasaki
“ I’m on a mission to make people remarkable by listening to the stories of other remarkable people.” – Guy Kawasaki
Connect with Guy
Follow him on LinkedIn and Twitter. Head to Guy Kawasaki and see how you could become more remarkable!
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About Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.
