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Hiring Management on a Fractional Basis: The Good, the Bad, and the Ugly with Ben Wolf

By Meny Hoffman // Let's Talk Business, Podcast // 4 min read

Your company is growing, you’re getting too busy to do everything yourself, and you’re wondering if it’s time to hire a fractional or full-time COO. How do you determine if your company is ready? What do you need to do to get your organization prepared for this big step? What skills does the owner need to make this new arrangement work, and what skills does the COO require to succeed? What are the disadvantages of hiring a manager on a fractional basis? Is hiring a fractional COO just a way to save money, or are there some hidden organizational benefits, too?

Join Meny and Ben Wolf, the founder of Wolf’s Edge Integrators – the largest Fractional COO firm in the world – as they answer these and many other questions. It’s an episode that might permanently change the way you think about upper-level management and the way you integrate executives into your company.

Special Episode: Ptex Group Rebrand – Behind-The-Scenes with Meny Hoffman

By Meny Hoffman // Let's Talk Business, Podcast // 4 min read

Join us for an informal chat between Ptex CEO Meny Hoffman & Strategist Shlomo Grossman as they debrief and discuss the recent Ptex Group rebrand. Listen to the challenges companies face when rebranding, as well as the important ingredients that make a branding project successful.

Mastering the Art of Blending Worlds with Rabbi Shmuel Reichman

By Meny Hoffman // Let's Talk Business, Podcast // 4 min read

Sometimes, we like to imagine that business success can be separated from success in other areas of life. But as Meny Hoffman, host of the Let’s Talk Business Podcast, often says, life is like a car with four wheels: the wheels of spiritual goals, financial goals, health goals, and family goals; if one wheel is flat, the others won’t do much good.

In this conversation with international speaker, bestselling author, business coach, and CEO of Self-Mastery Academy Rabbi Shmuel Reichman, Meny and Shmuel discuss the importance of personal development as a part of business success, the need to create an integrated life, the necessity of having a vision and the ways to divide that vision into bite-size goals, avoiding irrational fears of failure, having partners to whom you can be accountable, and much more.

How to Become Permanently Profitable with Mike Michalowicz

By Meny Hoffman // Let's Talk Business, Podcast // 4 min read

What if, rather than you serving your business, your business served you? What if you could turn a profit from your very next deposit? And what if you had the power to guarantee that profitability?

In this week’s episode of the Let’s Talk Business podcast, serial entrepreneur and bestselling author Mike Michalowicz shares his simple cash-management solution that helps businesses break the day-to-day struggle for survival and become permanently profitable immediately—no matter their size, industry, or how much debt they carry.

If you’re ready to transform your business from a cash-eating monster to a money-making machine, check out Mike’s interview below!

The Right (And Wrong) Way to Grow Your Business with Swag with Mark Stern

By Meny Hoffman // Let's Talk Business, Podcast // 4 min read

Have you ever gone to a convention and brought home all sorts of swag that you never look at again? Or is there some swag you keep on your desk but hardly remember the name of the company that gave it to you in the first place?

Mark Stern, founder of the Custom Box Agency and TeleportQR and one of Forbes’ Next 1000 Entrepreneurs, argues that there are ways to make memorable swag that will attract and keep customers for the long term – and he’s ready to tell us the secret. In this engrossing episode of Let’s Talk Business, Mark and Meny describe the difference between swag that’s “stuff without a goal” and swag that’s made with intentionality, the ways to bridge the gap between the physical and digital worlds, what lesson we can learn from opening a game of Monopoly, the three stages of the customer lifecycle, and much more.

Turning Failure Into Sustainable Success with Rabbi Steven Burg

By Meny Hoffman // Let's Talk Business, Podcast // 4 min read

When Rabbi Steven Burg took over the Aish HaTorah institutions, the organization had accumulated serious debt and was three months behind in payroll. Now, eight years later, Aish has become a massive success story, with new ventures, increasing numbers of students, a bigger budget, and positive cash flow. How did he do it – and what lessons can you learn from his experience in turning Aish and other failing organizations around?

Listen to this episode of Let’s Talk Business as Meny asks Rabbi Burg about his management philosophy, how to hire the right employees, why you need to learn how to delegate, the importance of ignoring the noise, the difference between vision and implementation, how you can revamp your business while simultaneously keeping it open, and more.

Changing Your Perspective Changes Everything—with Charlie Harary

By Meny Hoffman // Let's Talk Business, Podcast // 4 min read

Often, we don’t realize that we are our greatest weapon for positive change and that changing our lives is all about perspective. Charlie Harary is a business executive, author, and prolific speaker known internationally for his charismatic, passionate, and sophisticated lectures, seminars, and keynote addresses.

In this fascinating interview, he speaks about the mental obstacles that hold us back from achieving the joy, fulfillment, and success that we all crave and how, by rewiring our minds, we’re able to see the path that will lead us to the life we truly desire. He offers practical ways that business leaders can reframe their perspectives to achieve success, how to avoid the dangers of measuring ourselves against others, and the key to developing a company that is not just a service or a product but a people-first business.

The Purple Cow, How to Be Remarkable, and the Secrets of Marketing in 2023: A Conversation with Seth Godin

By Meny Hoffman // Let's Talk Business, Podcast // 4 min read

In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business?

Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn’t work anymore, Seth’s fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more.