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Business ideas worth sharing

Keeping Business Hot When It’s Cold

By Meny Hoffman // Business, Let's Talk Business // 5 min read

It’s been a very long winter season, right?

Snow. Rain. Wind. Ice. Followed by more snow. The United States has experienced one of the most coldest, harshest winters in recent memory. An intense cold front – which meteorologists are calling the “Polar Vortex” – has sent icy an Arctic air jet streaming downwards into Canada, the USA, and even Northeastern Mexico.

But just because the weather is freezing doesn’t mean your business has to go the same route. Stores need to stay open; companies must produce real work; and the business marketplace will go on as usual, snow or no snow.

The analogy here is very relevant. If your business experiences a cold snap, don’t close up shop and blame the weather. Here are some timely Ptex Pointers you can use to keep your business hot, regardless of what the economic forecast calls for that day.

THE PTEX GROUP TAKES AN OFFICIAL “TIME OUT”

By Nathan Weill // Company Culture

Q: What’s better than spending the day with a talented group of people who are passionate about providing clients with the highest levels of professionalism, commitment and service?

A: Spending the evening with those talented people in a luxurious ballroom surrounded by delectable dishes, inspiring speeches and a feeling of camaraderie.

The official Ptex Group “Time Out Event” took place on Tuesday at the opulent Renaissance Ballroom in Boro Park as a way for the “Ptex Family” to take a well-deserved break from the busy workday… and enjoy each other’s company in the presence of a fine gourmet dinner.

Did your parking ticket disappear?

By Meny Hoffman // Productivity

Picture this scene: You walk up to your car parked along a New York City street and there – tucked neatly under the windshield wiper arm – sits a fresh parking ticket, compliments of New York’s Finest.

There are now a few options for you to consider.

1. Just pay it immediately and view it as a gift to The Big Apple.

2. Stash the ticket in a drawer and hope it magically disappears.

3. Post it on eBay and ask a complete stranger to pay it for you.

You probably never thought of posting a parking ticket on eBay, right?

HealthCare.gov: Did you visit?

By Meny Hoffman // Business, Let's Talk Business

Don’t let the title of this email fool you – Meny Hoffman will not be practicing politics today. If you opened this up expecting to read my opinion about Obamacare, please accept my apologies.

We’re discussing strictly business here.

Forget UPS, Forget FedEx: You Need A USP

By Meny Hoffman // Marketing // 5 min read

I like to ask lots of questions. Especially when meeting with new clients and learning about their business challenges. My inquiries are always direct, to the point and easy to understand.

Well, almost always.

There’s one particular question I ask that often confuses the client sitting across from me. Here it is: “Can you tell me your company’s USP?”

For those working in the marketing world it’s a simple inquiry. But to the unacquainted, it can sound downright perplexing. The client will generally stare at me for a few moments with a bewildered expression and finally respond: “Are you asking if we deliver with UPS?”

And that’s when the fun really begins.

Vicky Pearl’s Gluten Free Cook Book: Now Online and Hot Off the Presses

By Nathan Weill // Marketing

With 17 years of experience as a wellness consultant, Vicky Pearl understands the challenges that gluten-free, dairy-free and corn-free eaters face in the Kosher kitchen. A woman with a wealth of nutrition knowledge and a knack for whipping up delicious dishes, Vicky originally became attracted to the field because she personally suffered from allergies and was frustrated by the sparse options available to the gluten-free community.

Now a gluten-free culinary queen, Vicky was motivated to share her gourmet flavor-packed recipes with health conscious individuals who suffer with lactose or gluten intolerance, corn allergies, Celiac disease or simply want to live a healthier lifestyle without giving up delicious yet easy-to-make gourmet dishes. With her first cook book, “Gluten free Goes Gourmet,” published and ready to print, Vicky turned to Ptex.

Fishing for business growth? Dive into Meny’s Shark Tank Podcast

By Nathan Weill // Business, Let's Talk Business

Whether you just launched a new start-up or have a successful business, if you’re an entrepreneur, you’ve done it all. You’ve been a one-stop shop. You’ve worn all the hats 100 times over. You’ve answered the phones, handled the technical mishaps, shmoozed with the clients, made cold calls and knocked on doors. Ptex Group CEO Meny Hoffman has done it all. Building Ptex from the bottom up with his partner, Wolf Eisenbach, he knows what it means to get his hands dirty and put in the impossible hours that only an entrepreneur with a dream can put in and survive.

Montique International: Perfecting Casual Dress, Celebrating New Design Success

By Nathan Weill // Creativity

Established in ’93, Montique International celebrated its 20th anniversary this year! A Brooklyn-based company, Montique designs and manufactures urban young men’s fashion and casual wear. Selling their wares to an impressive 2000 men’s specialty stores and several chains, there’s clearly a demand for Montique’s fashion lines.