Let's Talk Business, Podcast

Confronting the Conflict Between Creativity and Business with Jeff Akerman

By , February 19, 2024

Jeff Akerman is a visionary, creative force, architect, and designer – and as the founder of RISE Architecture and numerous other design firms, he knows as well as anyone the conflict between the creative and business sides of a company. In this episode of Let’s Talk Business, Meny, and Jeff dig deeply into the question of how to bridge the inevitable gap between the number crunchers and the creative dreamers. They discuss the importance of giving your employees room to do things for themselves even as they work within your creative vision, the most important factors to consider when choosing a partner, how to engender loyalty among your staff, the benefits of profit sharing (and, perhaps even more, giving your workers a piece of the company), the ways that business and improving the world can go hand-in-hand, and much more.

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Confronting the Conflict Between Creativity and Business with Jeff Akerman


Key Highlights:

[00:01 – 08:00] The Genesis of Creative Ambition

  • Jeff’s unconventional entry into architecture
  • The realization that business understanding is crucial for creative success
  • The importance of a supportive figure in finding one’s path

[08:01 – 16:00] Expanding Beyond the Blueprint

  • The transition from small projects to major developments
  • The role of rebranding and business evolution in growth
  • Learning the balance between design and practical business considerations

[16:01 – 24:00] Cultivating a Creative Team

  • Building a team that shares your vision and dedication
  • The challenge of maintaining creativity while focusing on business growth
  • Strategies for nurturing and retaining talent in a competitive industry

[24:01 – 32:00] Blueprints for Success: From Vision to Reality

  • The intricacies of starting and scaling multiple businesses
  • Implementing effective partnership and profit-sharing models
  • Overcoming obstacles and leveraging opportunities for expansion

[32:01 – 39:55] Designing Communities: A Visionary Project in Florida

  • The ambitious project of building a new city in Florida
  • The drive and philosophy behind creating lasting impact through architecture
  • Balancing financial goals with the mission of community building and affordable living


Want to connect with Jeff? Follow him on LinkedIn. Head to Rise Architecture for a fresh perspective!


Key Quotes:

“Being good at architecture does not mean you’re good at running a business.” – Jeff Ackerman

“The biggest challenge in growing a creative agency is not losing the spark of creativity while managing the business side.” – Jeff Ackerman


Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn


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About Jeff Akerman

Starting out from his basement in Brooklyn, Jeff Akerman founded BizDesignes, now called RISE Architecture, in 2010, and since then established a number of other large architecture and design firms as well. A licensed Architect in New York and 11 other states, Jeff directed the firm as it experienced exponential growth with a wide range of projects from major interior renovations of single-family residential buildings to commercial, mixed-use, industrial, and institutional new buildings. His most recent project is the development of a new city for religious Jews in Florida.

Meny Hoffman

Meny Hoffman is the Chief Executive Officer of Ptex Group, an Inc. 500/5000-ranked marketing and business services firm headquartered in Brooklyn, NY.

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