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Scaling and Succeeding in a Creative World: Commercial Photography and Profitable Artistry with Hudi Greenberger

By , January 23, 2024

Hudi Greenberger is well-known for his commercial photography, particularly in the area of food and cookware. But creating his photography studio was a process that involved growth and setbacks, failure and success.

Listen in as Meny Hoffman asks Hudi about his journey toward becoming one of the very best at what he does. Learn about how he started in this unusual field, the way he maintains his passion for work and some of the secrets of using photos effectively for online sales. You’ll also discover some of the pitfalls (as well as the benefits) of scaling, how to get the most from your employees without smothering them, what you can learn from failure, the best ways to promote you and your services, and more.

Listen and Enjoy:

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Key Highlights:

[00:01 – 08:17] The Evolution of a Photographer

  • Transition from music to photography driven by curiosity and creativity
  • Early recognition of e-commerce potential in photography
  • Realizing the power of high-quality images in driving sales

[08:18 – 16:01] Scaling and Its Challenges

  • Scaling requires learning from experience and continuous self-education
  • The importance of understanding business concepts like scalability
  • Early mistakes in scaling can provide valuable lessons for future growth

[16:02 – 24:16] Passion, Creativity, and Business

  • How to balance creative passion with business acumen
  • Necessity of adapting and learning new skills for business growth
  • Recognizing that passion alone isn’t enough; business strategies are crucial

[24:17 – 32:00] Managing Growth and Profit

  • Understanding the difference between growth and profit
  • Realizing the impact of a well-managed team on business success
  • The need for effective project management in scaling a business

[32:01 – 39:46] The Human Aspect of Business

  • The significance of treating employees with respect and humanity
  • Building a positive workplace culture for better productivity
  • The reciprocal nature of employer-employee relationships


Want to connect with Hudi? Follow him on LinkedIn and Instagram. Visit his website to explode your sales!


Key Quotes:

“Don’t confuse growth with profit.” – Hudi Greenberger

“To me. creativity is the person that has a vision and is able to take that vision and put it into reality.” – Hudi Greenberger

“Make sure your photography is answering the customer’s questions before they ask it.” – Hudi Greenberger


Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn


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About Hudi Greenberger

Hudi Greenberger is a commercial photographer specializing in food and cookware, as well as other areas of e-commerce. He runs a studio in Lakewood, New Jersey, and uses his photography to create content in order to explode a seller’s Amazon sales.

Meny Hoffman

Meny Hoffman is the Chief Executive Officer of Ptex Group, an Inc. 500/5000-ranked marketing and business services firm headquartered in Brooklyn, NY.

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