Let's Talk Business, Podcast

The Secret Skills of Sales with Sales Coach Menashe Friedman

By , February 12, 2024

Sales is what drives your business, and qualified salespeople are your lifeline. But what skills are necessary for success in sales, and can they actually be taught? In this fascinating episode of Let’s Talk Business, traveling salesman turned sales coach Menashe Friedman offers Meny the secrets that help turn regular people into dynamic and effective salesmen. Listen in as they discuss the importance of listening, the skills that drive sales success, why an emphasis on numbers may be misleading, how to transform a failed sales call into a win, why promoting your best salesman to a leadership position is often a mistake, the best way to react when you misread the room, and much more.

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The Secret Skills of Sales with Sales Coach Menashe Friedman


Key Highlights:

[00:01 – 10:57] The Evolution of a Sales Maestro

  • The importance of adapting and evolving in sales
  • Learning from failures is more valuable than celebrating successes
  • Continuous education and adaptation are key to sales longevity

[10:58 – 22:03] Listening: The Ultimate Sales Weapon

  • Active listening helps uncover the real needs of clients
  • Questions are more powerful than pitches in sales conversations
  • Patience in listening can reveal the exact solution a client needs

[22:04 – 34:50] Introverts vs. Extroverts in Sales

  • Introverts can leverage their listening skills to build deep connections
  • Extroverts can use their energy to engage and motivate clients
  • Adaptation and self-awareness are crucial for sales success, regardless of personality type

[34:51 – 48:21] Crafting a Winning Sales Process

  • A tailored sales process increases efficiency and success rates
  • Flexibility within a structured approach can meet diverse client needs
  • The sales process should evolve with market trends and customer feedback

[48:22 – 52:30] Leadership and Bluntness in Sales

  • Effective leadership involves clear, honest feedback and guidance
  • A balance between kindness and firmness can motivate sales teams
  • Recognizing and addressing the unique needs of each salesperson fosters a productive sales environment


Want to connect with Menashe? Follow him on LinkedIn. Head to M. Friedman Consulting to build or radically improve your sales team’s performance!


Key Quotes:

“Listening is not just a skill; it’s your secret weapon in sales.” – Menashe Friedman

“In sales, your personality is not your destiny; it’s your starting point.” – Menashe Friedman

“Every opportunity we have to learn and grow, it’s positive, it’s forward movement.” – Menashe Friedman


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About Menashe Friedman

Traveling salesperson turned Sales leader. Menashe has been in the sales arena in almost every capacity, for more the 3 1/2 decades. From retail to wholesale, B2C, B2B, corporate to national chains. In industries as varied as Luxury items, commodities, mtg./real estate, Non-Profit space and tech services, Menashe has done it all.

Currently, Menashe leverages his decades of “real world” experience with his unique wisdom and methods, bringing growth & achievement previously only imagined. Menashe has helped companies go from regional to national, “old school” pen and paper to fully modernized and efficient teams.

Meny Hoffman

Meny Hoffman is the Chief Executive Officer of Ptex Group, an Inc. 500/5000-ranked marketing and business services firm headquartered in Brooklyn, NY.

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