Let's Talk Business, Podcast

Turning the Science of Communication Into an Art with Glenn Milliet

By , November 20, 2023

We are communicating all the time, which also means that we’re constantly trying to sell. What are the most important communication skills that will help your potential client hear you and feel heard, thereby helping you close a deal easily and effectively? Join Meny and his guest, communications expert Glenn Milliet, as they explore the science behind personal communication. They discuss the ten commandments of good communication, why communication is a science rather than an art, the importance of body language, the three reasons that salespeople fail, why every conversation needs to end with an offer, the importance of getting confirmation, what to do when your potential client isn’t convinced, and much more.

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Turning the Science of Communication Into an Art with Glenn Milliet


Key Highlights:

[00:01 – 10:00] The Foundation of Communication

• Communication is a science that becomes an art when applied consistently

• The importance of listening to understand, not just to respond

• Transformative power of effective communication in personal and professional growth


[10:01 – 20:00] The Art of Selling and Closing

• Selling is about transferring emotion and understanding the client’s desires

• The difference between selling and closing deals

• Strategies for effective selling and how to address client needs


[20:01 – 30:00] Building Trust through Communication

• The importance of building and maintaining relationships

• How trust is the ultimate foundation in both personal and business relationships

• The impact of consistency and reliability in communication


[30:01 – 40:00] Understanding Client Needs

• Mastering the art of asking the right questions to uncover client needs

• The role of empathy in understanding and addressing client concerns

• Techniques for ensuring client satisfaction and loyalty


[40:01 – 50:00] The Power of Branding and Positioning

• The significance of branding in creating a market perception

• How effective communication can enhance brand positioning

• Strategies for differentiating your brand in a competitive market


[50:01 – 54:04] Closing Segment

• The power of words

• Glenn on the fire rapid-questions


Want to connect with Glenn? Email him at Glenn@bizcomxpert.com. Head to Business Communication Expert and start communicating like a Pro!


Key Quotes:


“Success is what I do for me. Significance is what I do for everybody else. Success is an event. Significance is a lifestyle. I choose to live significantly.” – Glenn Milliet


“It has been said that communication is an art, and I’m here to tell you it is not. It is a science, and when you understand the science, and you apply it relentlessly, then it becomes an art.” – Glenn Milliet


 “There is not one aspect of our life where communication is not the most crucial element.” – Glenn Milliet


“You are not in business to sell what you want to sell. You are in business to sell what the client wants to buy.” – Glenn Milliet


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About Glenn Milliet

Glenn Milliet is an international keynote speaker, and a Communication, Sales Closing, and Business Building Expert with close to fifty years of experience. He has worked with thousands of global business professionals from entrepreneurial start-ups to industry giants. He originally honed his skills in communication and branding to build a multi-million-dollar salon operation.

Meny Hoffman

Meny Hoffman is the Chief Executive Officer of Ptex Group, an Inc. 500/5000-ranked marketing and business services firm headquartered in Brooklyn, NY.

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