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The Secret to Keeping Your Top Talent Happy

By Rachel Segal // Leadership

If you can leave the office without feeling like the ship will sink or burn down without you, then your company’s in pretty good shape.

No matter how innovative you are or how many hours you clock, you can’t build a thriving business on your own.

Businesses are founded by individuals, but built by teams.

Ironically, when you have a team you can count on to get the job done, that’s precisely when you need to watch out. Your best employees might be on the lookout for bigger and better opportunities.

Spotlight On The LTB 2014 Gold Sponsors

By Rachel Segal // Business, Let's Talk Business

Without sponsors, a Jewish business summit on the scale of LTB 2014 would be impossible.

The support of our sponsors has given us the resources we need to make LTB 2014 BIGGER, BETTER & BOLDER than last year. Register NOW to secure your spot.

Meet 2014’s Gold Sponsors:

Riverside Abstract

Riverside Abstract offers you the very best in title insurance services. Their team’s proficiency and personalized approach is unmatched in the title industry and has garnered accolades from influential businesspeople across the region. Join Riverside’s thousands of satisfied clients – including prominent attorneys and law firms – and be a part of the Riverside experience. Click to visit the Riverside Abstract website.

The Myth of Multitasking: How “Doing it All” Gets Nothing Done

By Rachel Segal // Business, Let's Talk Business, Productivity // 5 min read

If you’re a business owner or entrepreneur, then you’ve probably worn all the hats and been the Jack (or Jill) of All Trades. You’ve worked the impossible hours, forgotten the meaning of “work-life balance” and juggled never-ending to-do lists with the hope that the hard work would pay off and translate into a plump bottom line.

So, how do you break the vicious cycle and achieve success?

Successful business owners come to the realization that trying to do it all will get you nowhere – or at least nowhere special – fast.

But the most successful business owners take that realization to the next level by asking: “What action steps can I take to break the cycle and leverage my team and resources for the best results?”

A sought-after author, speaker and business coach, Dave Crenshaw is the master of helping business owners triumph over the chaos holding them back from reaching the goals that they work so hard to achieve.

Could your small business use a big brand strategy?

By Rachel Segal // Marketing // 5 min read

Here’s an idea to wrap your head around: Your entire company should be seen as your branding department.

That’s what Gerry O’Brion wants you to think about.

After spending his career developing killer marketing strategies for billion dollar brands like Proctor and Gamble and Coors Brewing Company, Gerry O’Brion realized something.

You might not have the same marketing mega-budget as the corporate big fish…but that doesn’t mean you can’t use their brand strategies to grow your business.

LTB 2014 Title Sponsor: Fidelity Payment Services

By Rachel Segal // Business, Let's Talk Business

Amex, Visa, MasterCard…these are synonyms for “convenience.” Customers love the convenience of credit cards, and so do you.

Joining us once again as Title Sponsor at the upcoming LTB 2014… is the legendary Fidelity Payment Services. Heralded as one of the largest electronic payment providers in North America, Fidelity Payment Services are in the business of convenience.

Fidelity has garnered a sterling reputation for providing an array of different payment services that go well beyond typical credit card processing.

Ask a Fidelity agent what truly distinguishes the company and the reply will be instantaneous: “We’ve got your back.”

Meet The Launch Pad™ Sponsor: Brooklyn Financial Group

By Rachel Segal // Business, Let's Talk Business

After the overwhelming success of The Launch Pad during last year’s event, it was no surprise that we’d be enthusiastically greeting our returning sponsor – the renowned Brooklyn Financial Group. You probably know them as BFG.

BFG has once again pledged to throw their support behind The Launch Pad™ at LTB 2014.

The difference?

They’ve now helped us up the game from a sizeable $100,000 investment to a whopping $1,000,000 investment opportunity. That’s right, BIG money.

WHY IN THE WORLD AM I GOING TO LTB 2014?

By admin // Business, Let's Talk Business

First and foremost, allow me to address the obvious: the headline of this article is admittedly an absurd, presumptuous question.

I’m going to LTB 2014 because I work at Ptex Group.

My company is the one hosting, coordinating, arranging, scheduling, promoting and otherwise laying out big bucks to make this event a reality. I consider this affiliation yet another feather in my moderately worn, sometimes sweaty, slightly weather-beaten corporate cap.

Plus it gives me some really cool bragging rights.

AN INTROVERT’S GUIDE TO NETWORKING: THE LTB EDITION

By Rachel Segal // Business, Let's Talk Business

Do you find social events physically exhausting?

Would you rather spend your daily breaks at the office solo, as opposed to than chatting up co-workers over lukewarm cups of coffee?

Does the idea of raising your hand to ask a question at LTB 2014 make you squirm?

News flash, my friend: You’re probably an introvert… and you’re not alone.

Please don’t take offense. Most people make the mistake of viewing the “introvert” label negatively. If a colleague calls you an introvert, you might assume that they think you’re painfully shy or antisocial. It’s true that introverts maybe shy. But they can also be outgoing at times, have many friends, and even possess superb social skills.

That begs the question – what exactly makes an introvert an introvert?

Plain and simple, introverts are energized by being alone. Quite literally, their energy is drained by being around others. They tend to be “thinkers” with an active inner world of swirling thoughts and feelings. After schmoozing with peers or prospective clients at a networking event, they need time alone to recharge.

Can you relate?