So you wake up one fine morning, open the newspaper and it suddenly hits you right between the eyes: there’s a full-page ad announcing the grand opening of a new competitor. This does not sound like good news. An emergency meeting hastily takes place at the office and the gloomy faces of your fellow workers speak volumes. “Help – there’s a new competitor! Who’s this new kid on the block and how will he affect our business?!”
According to many economists, if you play your cards right, that new kid on the block will actually affect your business in a positive way. Because believe it or not, competition is not scary for business… it’s healthy. Read more